Your parking lot paving says a lot about your business. It’s the first impression you make on consumers, employees, and other business owners. It doesn’t matter how pristine your building is—if your parking lot paving isn’t maintained, you’ll make a negative impression before people even have a chance to meet you.
With a well-maintained parking lot, you can actually communicate several of your company’s values with actual proof. Here are three things you communicate to people with a pristine parking lot paving.
1. You care about safety.
You know how it feels to visit a store or business where the parking lot is riddled with potholes and cracks and bumps. Depending on the severity of the potholes, your car can even be at risk for damage. As a result, you enter the store disgruntled and unsatisfied before you even have an interaction with an employee.
You can prevent that from happening with simple, annual maintenance. That well-maintained parking lot says a lot about your business, and it gives your consumers higher confidence in you, often subconsciously without them even realizing it.
2. You care about compliance.
Maintaining your parking lot paving goes beyond the asphalt into every part of the parking lot. For example: the markings throughout it also matter. Are your pedestrian crossings clearly marked? Are those markings maintained throughout the year?
Staying compliant with ADA measures is also important. Make sure you have the right ratio of accessible spaces to total spaces and that the dimensions and markings on those spaces are compliant with your local requirements. Those requirements can vary from state to counties to cities so double check your parking lot and requirements to guarantee compliance. These small measures go a long way in boosting consumer confidence.
3. You care about the environment.
Many consumers are now shifting to support businesses that have a clear policy on limiting their impact on the environment. Did you know that people’s perception of your environmental impact starts in your parking lot?
For example, keeping your parking lot cleared of litter and trash alongside regular maintenance to avoid run-off of non-biodegradable substances can all be ways for you to limit your contribution to negative environmental impacts. Consumers will take notice, and when they do, you’ll be able to show clear processes for managing your impact.
At the end of the day, your business reputation is not the only thing at stake here—your personal reputation as a business owner is also at a risk if your parking lot paving is not maintained.
At Hasco, we help businesses like yours in the Indianapolis area plan for and implement regular parking lot maintenance. To get started, you can take advantage of our free online estimate by filling out the form on our website or calling us at 317-769-PAVE. We look forward to working together!